White Ribbon
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White Ribbon *
ReBrand, ReDesign, Corporate Identity, Activation, Digital, Social, Collateral & UX
Agro Sans a custom typeface created to fight violence against women and get the attention of passers by with it’s assertive design influences.
A series of controversial posters generates attention in the media, online & street level.
Original posters replaced with bold new White Ribbon branding and a new code of Manhood. Inviting men to re-write the code on socials channels now a place for discussion about what it means to ‘be a man’.
